One man's passion
How a visionary
used the secrets
of nature for
the beauty of the hair
As a pioneering visionary, Patrick Alès, founder of the brand, was able to use the secrets of nature for the beauty of the hair.
Groundbreaking Patrick Alès registered the name PHYTOTHERATHRIE* in 1967 and was the first cosmetic brand to use the prefix PHYTO.
* phyto = plants, thera = therapy, thrie (from trixos) = hair