One man's passion

 How a visionary 
 used the secrets 
 of nature for 
 the beauty of the hair 

As a pioneering visionary, Patrick Alès, founder of the brand, was able to use the secrets of nature for the beauty of the hair.

Groundbreaking Patrick Alès registered the name PHYTOTHERATHRIE* in 1967 and was the first cosmetic brand to use the prefix PHYTO.

* phyto = plants, thera = therapy, thrie (from trixos) = hair

Patrick Ales - 1967

ABOUT
PHYTO

Story

PHYTO is the innovation of legendary stylist Patrick Ales.
As a young apprentice in Paris during the 1950s, Mr. Alès noticed that chemical-rich styling took a serious toll on the hands of his colleagues, and the hair of his clients.
It was then that he turned to the endless potential of plant extracts and essential oils.
Built on a heritage of craftsmanship and cutting edge scientific advancements, PHYTO boasts the highest concentrations of pure plant extracts in today’s beauty market.
Clinically proven, all formulas are created in dedicated French labs, yielding natural, high-performance hair care with sublime styling power.
One with nature and committed to the conviction that beautiful hair grows from a healthy scalp, we have refined a range of treatments that return hair to its most vibrant potential…revealing hair that radiates health and beauty. Both sensuous and serious, PHYTO and PHYTO SPECIFIC are the ultimate in luxury hair care.

Mission

For over 50 years, PHYTO has been a leader in plant-based hair care and salon quality formulas. Our products embrace the principle that healthy hair begins at the root. Built on a heritage of craftsmanship and cutting edge scientific advancements, PHYTO boasts the highest concentrations of pure plant extracts in today's beauty market. Our formulas are 95 to 100% natural overall. As one of the world's most respected brands, PHYTO is recognized as a symbol of performance, expertise and timeless beauty.

The French Blowdry

Patrick Alès was a renowned hairstylist before he became known as the founder of PHYTO. In the mid 60’s the French Haute Coiffure innovates, and a desire of freedom goes through society and hairstyling. In 1964, Patrick Alès invents a new technique called Le brushing, what we now think of as the classic blow out. Patrick Alès’ brushing technique creates volume and discipline, without stiffness or time-consuming roller sets. The brushing transformed hair-setting techniques by providing suppleness and movement, but also providing smoothness and shine. Later on that year, he developed and patented the prototype of the first “blow drying brush”, capable of drying hair while simultaneously smoothing and lifting it at root.

Natural

Today, PHYTO continues to explore the world in search of the finest ingredients. Overall, our formulas contain over 500 active botanical ingredients and are 95% botanical. Our scientists extract the most active molecules found in the root, flower, bud, fruit, resin, or seeds. The manufacturing secret lies in the various extraction methods used, such as decoction or maceration. Also, PHYTO's highly concentrated formulas are housed in recyclable aluminum and glass for their non-porous properties which help minimize the use of preservatives. THE RESULT: Formulas that are highly concentrated in active botanical ingredients, with minimal to no water added, and no parabens*, formaldehyde, petrochemicals, synthetic dyes and alcohol, or silicones**. Phytopolléine, for example, is comprised of 100% essential oils and contains over 4 pounds of fresh plants per 0.84 fl. oz. Therefore, only a small amount of product is needed to garner remarkable results. Huile D'Alès, Phyto 7, and Phytodéfrisant the first formulas released by Mr. Alès between 1956 and 1966, contain more than 99% botanical ingredients and remain favorites among beauty editors and stylists. *As of today, only two products within the Phyto line still contain parabens. However, they do contain 99.20% botanical ingredients. They are in the process of being reformulated. **To the exception of Phytomist, Phytovolume Actif, and Phytolisse Serum

Healthy

PHYTO offers one-of-a-kind formulas that combines cutting edge innovation and advanced biotech complexes with high concentrations of plant extracts and pure essential oils. Developed in dedicated French Laboratories, all their products are clinically tested to ensure the highest levels of performance, tolerance and safety. As the skincare of haircare, PHYTO stays ahead of the game with hair-appropriate cleansers, masks, oils, creams and serums to enhance the beauty of your hair and preserve its health – no matter your concerns.

Professional

PHYTO is a comprehensive line that includes PHYTO professional, a styling line that is sold exclusively in salons. PHYTO professional is a unique, botanical-based styling range created by a professional, for professionals. This haute-performance line respects the integrity of the hair, infusing it with the finest natural ingredients. From brilliant shine to matte texture, flexible definition to super strong and long-lasting hold, PHYTO professional gives you the tools to recreate sophisticated, salon worthy hair at home. In addition, our legendary, award-winning Phyto styling products – such as Phytodéfrisant and Phytovolume Actif – which were created over 50 years later remain favorites among stylists and beauty editors to this day.
MAKING OF
VIDEO
Innovations

 Over 40 years of pioneering research… 
 And it isn't over yet.  

Daily hydrating cream with 7 plants to leave dry hair incredibly shiny

Phyto 7 is the first day cream designed for hair.

Its unique, 99% botanical formula is a combination of 7 plants with hydrating and regenerating properties.

1968
 Phyto 7 
The first day cream
for hair

A botanical elixir to stimulate the scalp

Phytopolleine is the result of 9 years of research, and the first hair care product to use essential oils. This 100% botanical, universal elixir, contains the equivalent of 1,750 g of fresh plants in its 25-ml bottle.

1969
 Phytopolleine 
The first hair treatment
with essential oils.

Strong protection hair oil

The first product to appear under the umbrella of a new concept: protecting the hair from the sun.

Its formula is a combination of several protective botanical oils, selected for their benefits to the hair, and anti-UV filters.

1976
 Phyto plage 
First sun protection product for hair
with essential oils.

Dietary complement for hair and nails

The first dietary supplement for hair launched on the market. A concentration of vitamins, essential fatty acids and botanical extracts to fight against hair thinning and strengthen nail resistance. Consumer satisfaction rate over 95%.

1980
 Phytophanere 
THE FIRST DIETARY SUPPLEMENT
TO FORTIFY HAIR AND NAILS.

Year after year, Phytovolume Actif makes it on editors’ top product lists for its remarkable ability to add volume to hair, without the stiff or sticky after feel.

1986
 Phytovolume Actif 
AWARD-WINNING VOLUMIZING SPRAY

Botanical spray with silk proteins

The first botanical spray on the market, combining botanical gums with silk proteins.

1989
 Phytolaque soie 
THE FIRST BOTANICAL HAIRSPRAY

Hair thinning in women. Stress, fatigue, diet, pregnancy

The first hair care product using grapeseed procyanidins and Ginkgo Biloba, designed to treat reactional or temporary hair thinning in women. Phytocyane concentrate is a comprehensive treatment with both anti-hair thinning and age-defying properties.

1992
 Phytocyane 
FIRST AGE-DEFYING TREATMENT
to revitalize
THINNING HAIR IN WOMEN

Split-ends repair - damaged and brittle hair

Inspired from esthetic medicine, Phytokeratine is a combination of 100% botanical keratin and hyaluronic acid for a resurfacing, nourishing action.

Phytokeratine is the most recent launch from Laboratoires Phytosolba and won the PRIX SANTÉ MAGAZINE 2011.

2010
 Phytokeratine 
All the strength of botanical keratin
to repair your hair.
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